The digital space is over saturated with videos. Wait. “Over-Saturated” but we are still consuming all kinds of content, isn’t it! Social media and video… Read More
Blog
Losing business in digital, the miser’s way
Most of the businesses after the pandemic period have allocated a fund to spend on digital. That’s a good sign. But the problem is when… Read More
The May 2022 Instagram update is in one word Bad!
While we all were busy scrolling down the feed on Instagram, we could very well understand the difference between a Reel and a normal image… Read More
Overcoming Apathy
Mental health is not acknowledged much. People do speak up about depression and anxiety much later in life but the matter of fact remains –… Read More
The Digital Ghosts
Trust me, this one’s relatable! How often do you worry that your campaign’s not reaching the KPIs? Oh wait – what’s a KPI? They call… Read More
How To Build A Brand As A Music Artist
Originally published on Music Gateway, London. The ever-growing pressure to build a brand that converts a listener into a fan is the greatest struggle… Read More
The Unsent Letter
Dear Dad, Don’t read this! There was a child who played with the soil and believed he could separate the small pieces of rocks… Read More
Mementos
“There are things that remind us of our failures. Keep those ‘mementos’ as reminders of ‘what not to repeat’.”
– Utsav Bhanja
Business Leadership During Times of Crisis
So, what’s your business pivot plan during times of crisis? A pivot plan has been described as a way to find an alternative to make… Read More
Ignorant’s Joke
“An untimely intellect is another ignorant’s joke”
– Utsav Bhanja